Fenomena Fear of Missing Out dalam Tren Wisata Berbasis Media Sosial: Studi tentang Peningkatan Kunjungan di Agroeduwisata MarkazKomobidd

Almayla Adzra Faiza; Aliudin Aliudin; Dwi Novita Lestari; Desita Putri Rahmawati; Avrilya Indah Riyantika; Anindya Widyariesta

doi:10.62951/botani.v2i2.382

Authors

Almayla Adzra Faiza Universitas Sultan Ageng Tirtayasa
Aliudin Aliudin Universitas Sultan Ageng Tirtayasa
Dwi Novita Lestari Universitas Sultan Ageng Tirtayasa
Desita Putri Rahmawati Universitas Sultan Ageng Tirtayasa
Avrilya Indah Riyantika Universitas Sultan Ageng Tirtayasa
Anindya Widyariesta Universitas Sultan Ageng Tirtayasa

DOI:

https://doi.org/10.62951/botani.v2i2.382

Keywords:

agroeduwisata, digital promotion, Fear of Missing Out (FoMO), social media

Abstract

This study investigates the influence of Fear of Missing Out (FoMO), a psychological phenomenon amplified by social media platforms such as Instagram and TikTok, on the behavior of each individual. Focusing on the case of Agroeduwisata MarkazKomobid in Serang Regency, this study uses qualitative methods to explore how digital exposure shapes travel motivation. Referring to insights on digital culture, the psychological effects of FoMO, and social media-driven tourism strategies, this analysis reveals that online trends often serve as social benchmarks, pressuring individuals to engage in experiences that are considered popular or viral. These findings emphasize the strategic importance of social media in creating an attractive destination image and driving visitor interest, especially for active social media users.

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