Strategi Pengembangan Usaha Tani Jahe di Desa Kunjorowesi

Aida Aida; Sri Karuniari Nuswardhani

doi:10.62951/botani.v1i3.99

Authors

Aida Aida Universitas Yudharta Pasuruan
Sri Karuniari Nuswardhani Universitas Yudharta Pasuruan

DOI:

https://doi.org/10.62951/botani.v1i3.99

Keywords:

Ginger farming business, strategy development, SWOT analysis

Abstract

This thesis examines the strategy for developing ginger farming in Kunjorowesi Village with the aim of increasing local agricultural income and sustainability. This research aims first, to identify factors that influence ginger farming income, and second, to evaluate the potential for developing ginger farming strategies that can increase income and agricultural sustainability. The research method uses observation techniques, interviews with farmers, and documentation to collect data. The analysis was carried out using the SWOT analysis model to identify strengths, weaknesses, opportunities and threats in ginger farming in Kunjorowesi Village The research results show that internal factors such as large areas of land, favorable land conditions, and the availability of skilled labor, as well as external factors such as supportive agro-climatic conditions and large market demand, have the potential to support the development of ginger farming businesses. However, there are also challenges such as limited capital, distance to farming locations, and interference from Plant Pest Organisms (OPT). Based on the SWOT analysis, a development strategy using the SO (Strengths-Opportunities) approach is recommended to utilize internal strengths and external opportunities. This strategy includes optimizing land use with skilled labor and strengthening cooperation between farmers, government and traders to improve marketing information.

References

Aldensi, P.S. (1979) ‘STRATEGI PENGEMBANGAN BISNIS TANAMAN JAHE ( Zingiber Officinale Rosc .) ( Studi Kasus Di Desa Batunya Kecamatan Baturiti Kabupaten Tabanan ) ISSN : 1979-3901’, 6(1).

Dina Nur Azizah, W.A. And W. (2023) ‘Seminar Nasional Peran Petani Milenial Dalam Pembangunan Pertanian Menuju Kedaulatan Pangan Berkelanjutan ISSN: 2985-6817’, Peran Petani Milenial Dalam Pembangunan Pertanian Menuju Kedaulatan Pangan Berkelanjutan, Pp. 160–165. Available At: Https://Www.Ejournalwiraraja.Com/Index.Php/PROSD/About.

Laelasari, I. And Zakiyatus Syadza, N. (2022) ‘Pendampingan Pemanfaatan Jahe (Zingiber Officinale) Sebagai Bahan Rempah Dalam Pembuatan Inovasi Makanan Herbal Penambah Immunitas’, Jurnal Bakti Saintek, 6(2), Pp. 31–37. Available At: Https://Doi.Org/10.14421/Jbs.3483.

Marlan, Sitinjak, W. And Marpaung, Y. (2021) ‘Analisis Pendapatan Usaha Tani Jahe Kecamatan Pematang Purba Kabupaten Simalungun’, Jurnal Agrilink, 3(2), Pp. 89–97. Available At: Https://Doi.Org/10.36985/Jak.V3i2.299.

Novianto, A. And Dewati, R. (2021) ‘Strategi Pengembangan Usahatani Jahe (Zingiber Officinale) Di Kecamatan Jenawikabupaten Karanganyar’, JASE (Journal Of Agribusiness, Social And Economic), 1(1), Pp. 23–33. Available At: Https://Journal.Univetbantara.Ac.Id/Index.Php/JASE/Article/View/1936/0.

Prawoto, N. (2012) ‘MODEL PENGEMBANGAN DAN PEMBERDAYAAN MASYARAKAT BERBASIS KEMANDIRIAN UNTUK MEWUJUDKAN KETAHANAN EKONOMI DAN KETAHANAN PANGAN (Strategi Pemberdayaan Ekonomi Pada Masyarakat Dieng Di Propinsi Jawa Tengah)’, Jurnal Organisasi Dan Manajemen, 8(2), Pp. 121–134. Available At: Https://Doi.Org/10.33830/Jom.V8i2.276.2012.

Sari Merliana, G. (2018) ‘Rancang Bangun Alat Penyiram Tanaman Otomatis Menggunakan Sensor Kelembaban Tanah’, Journal Of Electrical Technology, 3(1), Pp. 13–17.

Winarti, C. And Nurdjanah, N. (2005) ‘Peluang_Tanaman_Rempah_Dan_Obat_Sebagai’, Jurnal Litbang Pertanian, 24(2), Pp. 47–55.