Analisis Efisiensi Pemasaran Bawang Daun di Desa Linonggasai Kecamatan Wonggeduku Barat Kabupaten Konawe

Ramlah Ramlah; Idrus Salam; Milawati Saranani

doi:10.62951/flora.v1i3.126

Authors

Ramlah Ramlah Universitas Lakidende
Idrus Salam Universitas Lakidende
Milawati Saranani Universitas Lakidende

DOI:

https://doi.org/10.62951/flora.v1i3.126

Keywords:

efficiency, marketing, spring onion farming

Abstract

This study aims to identify the marketing channels of spring onions and analyze the efficiency of spring onion marketing in the research area. The population in this study were all farmers in Linonggasai Village, Wonggeduku Barat District, Konawe Regency who grow spring onions and marketing institutions, namely 10 farmers, 4 collectors and 5 retailers, farmer samples were taken by census and trader samples used the snowball sampling method. Based on the results of field research, it can be concluded that; the marketing channels for spring onions in this research area are farmers to collectors to retailers and then to consumers. The margin obtained by collectors is IDR 10,000 / kg with a profit of IDR 8,500 / kg. While the margin obtained by retailers is IDR 10,000 / kg with a profit of IDR 8,900 / kg. The efficiency value of the spring onion marketing channel in the research area is efficient with a marketing efficiency level obtained by collectors of 2.5% and retailers of 1.5%, and the farmer share received by farmers is 72%.

References

Badan Pusat Statistik Kabupaten Konawe. (2024). Kabupaten Konawe dalam angka 2024. Retrieved May 22, 2024.

Badan Pusat Statistik Provinsi Sulawesi Tenggara. (2022). Statistik produksi tanaman hortikultura Provinsi Sulawesi Tenggara (p. 128).

Downey, W. P., & Erickson. (1992). Manajemen agribisnis. Erlangga.

Evyana, V. (2022). Pengaruh konsentrasi pupuk cair limbah rumah potong hewan terhadap pertumbuhan dan hasil bawang daun (Allium fistulosum L.) (Skripsi, Jurusan Agroteknologi, Fakultas Pertanian, Universitas Siliwangi Tasikmalaya).

Iswara, P. (2023). 10 sektor usaha dengan kontribusi terbesar terhadap PDB Indonesia (2023). Retrieved May 22, 2024.

Mamusung, E. N., Rengkung, L. R., & Talumingan, C. (2019). Analisis keuntungan usahatani bawang daun di Desa Bongkudai Utara Kecamatan Mooat Kabupaten Bolaang Mongondow Timur. Agri-Sosioekonomi, 15(1), 45.

Saragih, M., Budiraharjo, K., & Ekowati, T. (2022). Analisis efisiensi pemasaran bawang daun (Allium fistulosum L.) di Kecamatan Bandungan Kabupaten Semarang. Agroland: Jurnal Ilmu-Ilmu Pertanian, 29(3), 251–266.

Soekartawi. (2016). Analisis usahatani. Penerbit Universitas Indonesia.

Sugiyono. (2014). Metode penelitian pendidikan: Pendekatan kuantitatif, kualitatif, dan R&D. Alfabeta.

Sugiyono. (2018). Metode penelitian kuantitatif. Alfabeta.

Suni, M. C., Pudjiastuti, & Bano, M. (2019). Analisis pemasaran bawang merah di Desa Nulle Kecamatan Amanuban Barat Kabupaten Timor Tengah Selatan. Buletin EXCELLENTIA, 8(1), 11–19.

Yasri, D. A. F. (2021). Analisis usahatani bawang daun (Allium fistulosum L.) di Kota Padang Panjang. Journal Information, 2(30), 1–17.